About Company

Jio-bp is an Indian fuels and mobility joint venture between Reliance Industries Limited (RIL) and UK's bp plc. With the vision to become a solution provider of choice for mobility in India, the joint venture leverages Reliance's presence across 21 states and its millions of consumers through the Jio digital platform. bp brings its extensive global experience in high-quality differentiated fuels, lubricants, retail, and advanced low carbon mobility solutions.

Job Accountabilities & Responsibilities

• Achieve topline segment-wise targets for Relstar sales in assigned geography
• Build the distribution network and ensure good ROI for distributors
• Create demand for Relstar in market and provide inputs for business strategy
• Manage, guide, and ensure results from distributors/promotors
• Implement modern trade like e-commerce in field

Network/Market Development

• Plan for appointment of distributors as per state business plan
• Scout for direct customers, transporters, industrial customers, and initiate supplies within policy framework
• Meet topliners in the assigned geography
• Implement HO initiatives in the assigned geography
• Track penetration of Relstar in unrepresented areas and improve dealer retention
• Handle lube-related customer complaints

Training

• Conduct product-training programs for channel partners and their sales teams
• Ensure all new DSRs are trained after joining and re-trained at least once a year

Channel Performance Monitoring

• Monitor performance of distributors and assist them with market understanding, pricing, schemes, and technical support
• Review ROI of distributors and suggest improvements
• Monitor 3rd party product promoters to ensure desired results

Demand Generation Activities

• Coordinate with state sales team to conduct demand generation activities, wall shutter paintings, and outdoor campaigns
• Implement mechanic loyalty program through distributors
• Ensure DG and WSP activities are conducted as designed and evaluate their results
• Collect feedback on DG activities from distributors and communicate to HO for improvement

Market Analysis

• Analyze and report competitor activities, market trends, and pricing strategies to HO
• Monitor competitor product specs, pack developments, and targeted customer segments
• Stay updated on marketing efforts, product mix changes, emerging services, and promotional strategies in the market

Education Requirement

• B.E / BTech / MBA / PGDM

Experience Requirement

• 5–6 years of experience required
• Sales experience in lubricant companies or oil & gas industry

Skills & Competencies

• Leadership and communication skills
• Negotiation skills
• Focus on goals
• Optimization of available resources
• Analytical thinking and problem-solving ability
• Ability to work in different environments and cultures
• Self-motivated with excellent interpersonal and team-building skills