Role – Area Manager (Level – I)

Job Purpose

To lead the assigned area for achieving business objectives in the Retail Fuel Outlet (HSD & MS) segment. This includes selection and commissioning of new outlets, identification & onboarding of channel partners, driving sales volumes and customer acquisition, and monitoring overall retail operations while ensuring compliance with company policies and government regulations.

Job Accountabilities

1. Achieve Business & Sales Targets

• Deliver sales volume targets for HSD & MS through Retail Fuel Outlets.
• Implement action plans to achieve market share, volume, and margin objectives.
• Support state teams in achieving sales targets through close coordination with Head Office.

2. Market Insights & Strategy

• Continuously monitor the competitive landscape (network, pricing, promotions, product gaps).
• Provide inputs on pricing and promotional strategies to business leadership.
• Design and execute demand generation initiatives to maximize outlet throughput.

3. Retail Operations Management

• Monitor outlet-wise sales and implement initiatives to drive growth.
• Troubleshoot operational issues with Engineering, IT, Automation, and Sales teams.
• Ensure safety, asset upkeep, and SOP compliance across retail outlets.
• Oversee inventory management, stock reconciliation, fee collection, and asset maintenance.
• Liaise with statutory authorities (PESO, RTO, etc.) for timely approvals and seamless operations.

4. Channel & Stakeholder Management

• Expand and streamline dealer/channel partner network for maximum market coverage.
• Strengthen relationships with channel partners to enhance efficiency and customer satisfaction.
• Drive new customer acquisition by leveraging fuel retailing USPs.
• Provide feedback to cross-functional teams for continuous improvement.
• Support state teams in acquiring required permissions for retail fuel business operations.
• Ensure timely rollout of automation and digital initiatives with internal teams.

5. Reporting & Compliance

• Publish MIS reports for stakeholders to track performance and identify improvement areas.
• Ensure adherence to company policies, statutory guidelines, and HSSE standards.

Other Requirements

• Candidates must possess a valid 4-wheeler driving license and be confident in driving.
• Upon joining, the car should be registered in their own name.

Educational Qualification

• Graduate in any discipline (Engineering preferred).
• MBA/PGDM in Marketing or Operations is an added advantage.

Relevant Experience

• 4–6 years of experience in Sales/Operations.
• Minimum 1 year in Area Sales / Territory Sales role in Petroleum Retail Business (HSD/MS).
• Experience in Retail, FMCG, Consumer Durables, or Automobile channel sales preferred.